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Ari Weinzweig

Area of Expertise: Food industry entrepreneurship
Title: Co-owner, Zingerman's Community of Businesses

Michigan-based Ari Weinzweig owns and operates a community of businesses, including a deli, a coffee company, a bakery, a food industry training center, a catering business, a dairy, a mail order business, and a roadhouse. He is a celebrated 'small' businessman and food evangelist who has published books on specialty foods, including Zingerman's Guide to Good Eating.

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Trish Karter

Area of Expertise: Bakery, Bakery Mail Order, Gifting
Title: President, Chief Deer, Floor Sweeper, Dancing Deer Baking Company

As CEO and co-founder of Dancing Deer Baking Co., Trish heads one of the most innovative and socially engaged natural food companies in the US. All Dancing Deer employees are shareholders; its operating philosophy is that when people are happy, it shows in the food. The company also partners in a philanthropic venture aimed at ending family homelessness.

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Erle Dardick

Area of Expertise: Drop-off Casual Catering
Title: CEO, Monkeymedia Software

A founding member of Monkeymedia, where he also serves as product manager for its catering channels, Erle is the former owner of a landmark deli in Vancouver, Canada. He is an expert at re-shaping troubled food businesses, and has built a global network of experts in the industry.

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Roy Bergold

Area of Expertise: Advertising and Brand Management
Title: Creative, Advertising and Brand Consultant

It would be hard to overstate Roy’s expertise and achievements. Roy holds over 400 Advertising Creative Career Awards, including Cannes Gold Lions and Clios. He is a thirty-two year veteran of the McDonald’s Corporation, where he served as Chief Creative Officer for McDonald's USA.

Since retiring from McDonald's in 2001, Roy continues to work as a Brand, Creative and Marketing consultant. He is a columnist for QSR magazine.

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SF Baking Institute

Area of Expertise: Baker and Pastry Chef Training

The San Francisco Baking Institute is a world-renowned baking school for professionals and amateur enthusiasts. It is founded and headed by Golden Baguette winner Michel Suas, who also operates a private consultancy company, TMB Baking. The Institute is a leading advocate of education to advance the appreciation and craft of artisan baking. In 2008 Michel and the Institute published the critically-acclaimed book, Advanced Bread and Pastry.

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Dan Ettling

Area of expertise: Franchises, commissaries, and wholesale bakeries
Title: Bakery consultant

Dan is a professional baker, instructor and bakery consultant. He spent his adult life baking, spent five years on the teaching staff of the American Institute of Baking (AIB), has developed products and markets around the world independently and in cooperation with US Wheat Associates, USDA and USAID. He continues for consult for bakeries in R&D, nutrition and labeling issues, and straight troubleshooting.

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Brad Brooks

Area of Expertise: Food Industry Technology
Title: Director of Strategic Solutions, Vivonet

Brad is a food technology expert and media personality. Having spent ten years as Director of Technology for a prominent Pacific Northwest restaurant chain, he now consults on technology solutions for restaurant franchise operations. Brad is also the host of The Brad Brooks Show on CKNW radio in Vancouver.

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