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Diversifying with specialty foods
Video: Fancy food manufacturing is a potentially lucrative activity for restaurant brand extension. We’ve seen this at the enterprise level. For instance, Wolfgang Puck, The Cheesecake Factory and the California Pizza Kitchen all make products for resale in supermarkets.
Now we’re seeing the same phenomenon among mid level and small businesses. MonkeyMedia’s Erle Dardick visits the Fancy Foods Show in San Francisco.
Yes, we know. We really need a proper microphone.
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(0) Comments • Permalink • 01 28 2009
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