Current feature: Addressing the shift

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Tasting with our eyes

Presentation and appearance are a significant part of a food item’s value. We taste with our eyes.

Starbucks and others teach us to take a low price item and elevate it, adding at least two intangables: quality and time. In this case, add steam, milk and time to turn a nondescript, brown hot liquid into consumable, value-added folk art. If that isn’t too heady. Matt Milletto, Director of the American Barista & Coffee School demonstrates:






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