Better to accept criticism

You can pay for the privilege of knowing what customers really like and dislike. Or you can greet criticism with hostility.

There’s a cost to anything. Costs can be monetary, or time based. Beyond focus groups, nothing can replace direct feedback from a dissatisfied customer.

As Chinese actress Zhang Ziyi demonstrates, it’s usually better to solicit and accept criticism than to risk the consequences of fighting it.

Smart, funny commercial by Visa.