Diversifying with specialty foods

Video: Erle Dardick, CEO of MonkeyMedia Software visits the Fancy Foods Fair in San Francisco, on Inauguration Day - January 20 2009.
Featuring restaurants that diversify with a food factory operation.

Video: Fancy food manufacturing is a potentially lucrative activity for restaurant brand extension. We’ve seen this at the enterprise level. For instance, Wolfgang Puck, The Cheesecake Factory and the California Pizza Kitchen all make products for resale in supermarkets.

Now we’re seeing the same phenomenon among mid level and small businesses. MonkeyMedia’s Erle Dardick visits the Fancy Foods Show in San Francisco.

Yes, we know. We really need a proper microphone.