Fresh food

Podcast: when Time magazine puts locally grown food on its cover, you know that the fresh food movement is going mainstream. 

“We are in the middle of a very impressive social movement...”
Nutritionist Mario Nestle, NYU’s Goddard Professor of Nutrition, Food Studies, and Public Heath, and author of What To Eat.
Excerpt:

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In the US, we are seeing a sudden growth in awareness of nutritional content and overall food quality. Nevertheless, but food companies find themselves caught in a vicious triangle. From one corner, investors are pressuring them for quick increases in revenue and profit growth; form another, advocates, legislators, and lawyers are eager to sue them over food quality and obesity issues; and lastly, there is the fickle consumer, looking for the best price possible.

Responses to these pressures vary widely, but today there is a fantastic opportunity to make significant, qualitative changes in the way food is made and marketed.

To paraphrase Ms Nestle, when Time magazine puts locally grown food on its cover, you know that the fresh food movement is going mainstream.

A Social Innovations Conversation from The Conversations Network.